Monna Lisa at ITMA 2023 – a fusion of excellence linking Italy and Japan

A connecting bond representing the perfect synergy between two cultures: these are highlights that guided the participation at ITMA 2023, an Italian-Japanese collaboration imaginatively interpreted with an exhibition stand representing a bridge.
This architectural element readily symbolises the advantages of digital printing in terms of its environmental impact and new creative frontiers.

The Monna Lisa range will play a leading role at the international event, partly due to its central role in Epson's global sustainability strategy. The Japanese group has announced its objective of reducing CO2 emissions by the year 2030 in line with the objectives of COP 21 Summit (Paris Climate Conference, 2015) and has joined RE100, the global association of companies commited to the use of electricity from 100% renewable sources.

The perfect bridge connecting Epson's past and future, leading to a green future which is encapsulated by its stated pledge: to become carbon negative by 2050.
This is a goal that can be achieved thanks to the coming together and collaboration between innovative and complementary values, combining Japanese and Italian technology and including significant investment in research aimed at developing new materials and new solutions that can reduce environmental impact.
This is in order to become a key player in the industrial printer market, a sector that lives for the future by anticipating changes and innovating to continue to hold a competitive advantage over competitors.

A synthesis of sustainability and digitalisation in the name of flexibility will be fully conveyed at the exhibition, designed to welcome and cast visitors into the future of Epson's digital textile printing industry – a fusion of Japan's technological innovation and Italy's creative prowess.