Digital printing on fabric? More creativity and experimentation

Epson inkjet printing allows for a new creative, design approach that contributes to reducing the environmental impact of fashion or design textile products. Inkjet printing is not only an excellent tool to enhance creativity, but also an accelerator of ideas and projects and an ecologically sustainable technology that reduces the process times of the creative and production phases, with a consequent reduction in the environmental costs of production.

In fact, both from the creative and production points of view, digital printing on fabric has radically transformed the processes and dynamics in various industrial sectors, from high fashion to sportswear and furnishings. The presence of these technologies now offers maximum creative freedom to designers, facilitating the reproduction of photographic images and the creation of increasingly complex and detailed designs, leaving ample space for experimenting with novel applications. At the same time, it has optimised the supply chain, reducing time-to-market and favouring the production of highly customised, medium and small volumes, without impacting the economy.

The change, which was already underway, accelerated following the pandemic, imposing changes in the supply chain at a global level and convincing even the most sceptical of the need to switch to "proximity" production. We are witnessing the establishment of innovative and more sustainable business models, from an economic and environmental point of view, compared to the traditional ones, based on the logic of "produce, sell, deliver". Micro-factories are an emblematic example; they follow the logic of print-to-order, which aims to guarantee on-demand production, based on the real needs of users. This paradigm shift is resulting in a progressive "reshoring" of production plants, after decades in which the main trend was that of delocalisation. The quality of digital printing on fabrics, such as silk, cotton and linen, has seen significant improvement, meeting the expectations of the reference markets, while the possibility of creating original textures has made it possible to enrich collections.

Solutions currently on the market range from entry-level to the most productive models and are designed to handle different types of inks and fabrics, making the range of applications that can be created practically infinite.